WHOLEY’S, CHILDREN’S INSTITUTE KICK OFF 5TH ANNUAL ‘COUNT THE TROUT’ CHARITY CONTEST, UNVEIL NEW LIVE FISH TANKS

(PITTSBURGH, PA) May 31, 2014

The Wholey’s Experience just got better with a significant upgrade to customers’ favorite attraction - The Live Fish Tanks. This Saturday, Wholey’s joined Children’s Institute President and CEO David K. Miles and Mayor William Peduto in ceremonially cutting the ribbon on the new fish tank area and kicking off their 5th annual Count the Trout charity contest. The contest invites kids to guess the number of trout swimming about the tanks and asks for a one-dollar donation – matched by Wholey’s – to benefit the Children’s Institute of Pittsburgh. 


“By expanding and upgrading our live fish tanks, we hope to not only improve the shopping experience for our loyal customers, but to raise even more money for this amazing Pittsburgh organization, ” said Jim Wholey.

This year, the contest will match the excitement of the newly renovated area. All kids who guess the number of trout will receive a free balloon. In addition, Wholey’s will give gift cards away weekly to kids closest to the correct number.

“The generous support provided by Wholey’s over the years has made so much possible for the thousands of kids and families we serve,” said David Miles. “All of us at The Children’s Institute of Pittsburgh are proud to have Wholey’s as a partner in our amazing work!”

The $30,000 renovation includes new and improved lighting and mirrors that spotlight the variety of live fish and Maine Lobsters in each 500-gallon tank. Combined, these freshly tiled tanks hold upwards of 10,000 gallons of water. The tank highlighted in the Count the Trout contest contains Palomino, Brook and Rainbow Trout.

In addition to the Count the Trout contest, Wholey’s will match all donations made to their famous brass pig, Rachael, to benefit the Children’s Institute.